The All-Electric Mazda MX-30: All You Need To Know In Under Two Minutes!

All Electric Mazda MX 30 SUV

Mazda Has Deliberately Positioned Its First Battery-Electric Vehicle (BEV) Away From The Current Approach To EV Design & Development.  Despite Its Late Entry, The Mazda EV May Prove To Be A Winner! 


The All-Electric Mazda MX-30 crossover, is the first production battery-electric vehicle (BEV) from the Japanese automotive manufacturer, the Mazda Motor Corporation. The pure electric compact SUV was unveiled at the 2019 Tokyo Motor Show.  

It is a crucial period for Mazda and other automotive manufacturers selling in Europe, as new CO2 emission regulations come into effect in 2020.  According to Mazda Europe Chief, Yasuhiro Aoyama, “To avoid CO2 penalties, the electric vehicle is an indispensable part of our strategy.” 

Mazda is unique, in that, one of the key determinants of the EV battery size was the ‘life-cycle’ environmental impact.  According to Mazda, the smaller battery pack has a more positive environmental footprint, challenging some of the conventional wisdom in the electric vehicle sector, with automotive manufacturers aspiring for large EV batteries with longer zero-emission range. 

All Electric Mazda MX 30 SUV
The All-Electric Mazda MX-30 SUV (credit: Mazda)

Though the MX-30 has been entirely developed by Mazda, the automotive behemoth is also collaborating with Toyota on a 50-50 joint venture called EV-CAS (EV C.A. Spirit Corporation). The core purpose of this JV is to research and develop ‘the most efficient electric vehicle platform’. 

  • The pure electric MX-30 is Mazda’s first mass market electric car.  The BEV has adopted the RX-8 sports car freestyle rear-hinged door design.  The suicide doors have a ‘center-pillar-less’ door system and therefore give easy access to rear seat passengers. The front of the EV is more similar to the Mazda CX-5 crossover.    
  • The electric vehicle is positioned for the young urban commuter and its 35.5 kWh battery size reflects the shorter city commutes.  However, the 124 miles zero-emission electric range can easily be used for weekend getaways.  The battery is supplied by Panasonic
  • The company has also challenged incumbent EV manufactures on ‘noise’ by incorporating an artificial sound similar to an internal combustion engine (ICE) vehicle.  It is not clear if the eco-friendly vehicle will come with an option of ‘silent driving’.  According to the company “Mazda’s e-Skyactiv provides aural feedback to the driver that enables him or her to subconsciously recognize the torque status of the power unit and thus control vehicle speed with greater precision.”
All Electric Mazda MX 30 SUV
The All-Electric Mazda MX-30 SUV (credit: Mazda)
  • As expected with the latest models of electric vehicles, the MX-30 will be packed with technology to include the Mazda i-Activsense safety suite, blind-spot monitoring, bicycle detection, smart brake support (SBS), collision prevention and lane-keeping assist.
  • The company has also opted for low-impact and sustainable materials for the inside cabin, to include, recycled plastic bottles and cork harvested from the bark of trees without felling. 
  •  The electric vehicle will be capable of AC charging at up to 6.6 kW and will also support DC charging up to 50 kW.  The expected energy consumption for the BEV is 19 kWh/100 km (WLTP combined) and 14.5 kWh/100km (WLTP City). The battery has an 8-year or 100,000 miles warranty, whichever comes first.
  • The all-electric Mazda MX-30 (First Edition model) is priced at £30,495 (not including the PiCG). Including the revised PiCG, the car is priced at £27,495.  The electric vehicle will go on sale in Japan And Europe in second half 2020.  It is expected to arrive in the UK in early 2021. The company has allocated 500 units of the Mazda MX 30 First Edition BEV for the UK market. You can pre-order online and receive a free wall box charger for home charging (pre-orders opened from 3rd March 2020). For those keen on a test drive, the electric car will be available at a local dealer from early 2021.
The All Electric Mazda MX 30 SUV
The All-Electric Mazda MX-30 SUV (credit: Mazda)

Battery And Range 


  • Battery capacity: 35.5 kWh 
  • Battery type: lithium-ion (battery warranty: 8 years)
  • Range: 124 miles (WLTP Combined)/ 163 miles (WLTP City)
  • Charging: up to 80% charge in 30 to 40 minutes/50kW rapid charger

Power & Performance


  • 0-62 mph: N/A
  • Top speed: N/A
  • Brake horsepower: 141 bhp
  • Torque: 264 Nm 

Dimensions


  • Length: 4,395 mm
  • Width: 1,795 mm
  • Height: 1,570 mm
  • Wheelbase: 2,655 mm

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Author

Ashvin Suri

Ashvin has been involved with the renewables, energy efficiency and infrastructure sectors since 2006. He is passionate about the transition to a low-carbon economy and electric transportation. Ashvin commenced his career in 1994, working with US investment banks in New York. Post his MBA from the London Business School (1996-1998), he continued to work in investment banking at Flemings (London) and JPMorgan (London). His roles included corporate finance advisory, M&A and capital raising. He has been involved across diverse industry sectors, to include engineering, aerospace, oil & gas, airports and automotive across Asia and Europe. In 2010, he co-founded a solar development platform, for large scale ground and roof solar projects to include the UK, Italy, Germany and France. He has also advised on various renewable energy (wind and solar) utility scale projects working with global institutional investors and independent power producers (IPP’s) in the renewable energy sector. He has also advised in key international markets like India, to include advising the TVS Group, a multi-billion dollar industrial and automotive group in India. Ashvin has also advised Indian Energy, an IPP backed by Guggenheim (a US$ 165 billion fund). He has also advised AMIH, a US$ 2 billion, Singapore based group. Ashvin has also worked in the real estate and infrastructure sector, to including working with the Matrix Group (a US$ 4 billion property group in the UK) to launch one of the first few institutional real estate funds for the Indian real estate market. The fund was successfully launched with significant institutional support from the UK/ European markets. He has also advised on water infrastructure, to include advising a Swedish clean technology company in the water sector. He is also a member of the Forbury Investment Network advisory committee. He has also been involved with a number of early stage ventures.

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