Female Car Ownership Is At A Record High, Increasing Twice As Fast As Among Men!
We at e-zoomed, are unabashedly more supportive of women drivers than men. For too long, the automotive industry has skewed nearly all its attention to the male driver, overlooking the female audience. We strongly believe that the success of the adoption of electric cars in the UK will depend on how the auto sector engages with women.
85% Of Car Purchasing Decisions Are Made By Women
If automotive manufacturers fail to recognise the importance of women drivers, the electric car revolution will be at risk of stalling. Across the pond, in the United States, this change is already evident.
Up to 85% of car purchasing decisions are made by women. Even though, EV drivers are still predominantly male, more women are making the switch to an electric car. A study of 1,200 Daily Mail readers found that for new car purchases made by couples, women played a predominant role in decision making. In 9 out of 10 cases, the woman either made the decision solely or jointly with a man.
The survey further concluded that women find the process of buying a car at a dealership daunting. In fact, one of the reasons e-zoomed was set up, was to find a more efficient and friendly route for consumers seeking to buy a car by minimising the time of interaction with dealerships in the ‘discovery phase’.
So do ask us for a quotation!
Why Are Women So Valuable To The EV Market?
According to the SMMT, out of the 34.7 million cars on the roads in the UK, nearly 35% (11.8 million cars) are owned by women. If this is not enough to convince the automotive giants of the power of women buyers, the decade from 2007 to 2017 witnessed female car ownership increase by 21%, while men at a mere 10%.
But it does not stop there. In a study conducted by the price comparison website, Confused.com, it concluded that women drivers are safer than men. The study assessed 600,000 motoring offences in England & Wales and found an alarming 79% were committed by men. Even other parameters like, theft claims, pay out claims etc, men scored poorly in relation to women. We at e-zoomed are mighty pleased that the myth of the ‘superior male driver’ has finally been put-to-rest.
Women Drivers Care More About A Car’s Environmental Impact
In another study conducted in Scandinavia, it concluded that, though women were a large potential market for EVs, the automotive sector in these more matured EV markets had largely ignored women. Unsurprisingly, the study also uncovered that women rated ‘environmental impact’ as an important factor for their next car purchase.
The Top 5 Electric Cars For Woman That Will Not Break The Bank
- BMW i3: stylish, with an unparalleled urban performance
- Renault Zoe: adorably cute, and good value for money, to include battery leasing options
- Nissan Leaf : a market leader hatchback, perfect for family outings with a large picnic basket
- Hyundai Kona Electric: a genuinely long range EV, at an affordable price
- Volkswagen e-Golf: a 5-door EV hatchback, as good as the ubiquitous VW Golf
We’ve Found Women Are Most Likely To Be Behind An EV Wheel
Interestingly, every time I’ve seen an EV on the road, the driver is most often a woman. In fact, I seem to find the stylish BMWi3 mostly driven by women. In my view, electric cars lend themselves very well to a female audience. The cars are less noisy, less polluting, easy to drive and maintain, economical, all perfect for daily commutes like work, school runs etc. I imagine, most mothers would prefer to drop their children to school in an environmentally friendly electric vehicle, instead of a polluting petrol guzzler. Certainly the electric car makes a more positive impression on the school kids, who do take climate change related issues more seriously than adults!
