Electric Cars: Women Drivers Matter!

EV Women Drivers

Female Car Ownership Is At A Record High, Increasing Twice As Fast As Among Men!

We at e-zoomed, are unabashedly more supportive of women drivers than men. For too long, the automotive industry has skewed nearly all its attention to the male driver, overlooking the female audience. We strongly believe that the success of the adoption of electric cars in the UK will depend on how the auto sector engages with women. 

85% Of Car Purchasing Decisions Are Made By Women

If automotive manufacturers fail to recognise the importance of women drivers, the electric car revolution will be at risk of stalling. Across the pond, in the United States, this change is already evident.

Up to 85% of car purchasing decisions are made by women. Even though, EV drivers are still predominantly male, more women are making the switch to an electric car. A study of 1,200 Daily Mail readers found that for new car purchases made by couples, women played a predominant role in decision making. In 9 out of 10 cases, the woman either made the decision solely or jointly with a man.

The survey further concluded that women find the process of buying a car at a dealership daunting. In fact, one of the reasons e-zoomed was set up, was to find a more efficient and friendly route for consumers seeking to buy a car by minimising the time of interaction with dealerships in the ‘discovery phase’.
So do ask us for a quotation!

Why Are Women So Valuable To The EV Market?

According to the SMMT, out of the 34.7 million cars on the roads in the UK, nearly 35% (11.8 million cars) are owned by women. If this is not enough to convince the automotive giants of the power of women buyers, the decade from 2007 to 2017 witnessed female car ownership increase by 21%, while men at a mere 10%.

But it does not stop there. In a study conducted by the price comparison website, Confused.com, it concluded that women drivers are safer than men. The study assessed 600,000 motoring offences in England & Wales and found an alarming 79% were committed by men. Even other parameters like, theft claims, pay out claims etc, men scored poorly in relation to women. We at e-zoomed are mighty pleased that the myth of the ‘superior male driver’ has finally been put-to-rest.

Women Drivers Care More About A Car’s Environmental Impact

In another study conducted in Scandinavia, it concluded that, though women were a large potential market for EVs, the automotive sector in these more matured EV markets had largely ignored women. Unsurprisingly, the study also uncovered that women rated ‘environmental impact’ as an important factor for their next car purchase.  


The Top 5 Electric Cars For Woman That Will Not Break The Bank 

  1. BMW i3stylish, with an unparalleled urban performance
  2. Renault Zoeadorably cute, and good value for money, to include battery leasing options
  3. Nissan Leaf : a market leader hatchback, perfect for family outings with a large picnic basket
  4. Hyundai Kona Electrica genuinely long range EV, at an affordable price
  5. Volkswagen e-Golf: a 5-door EV hatchback, as good as the ubiquitous VW Golf

We’ve Found Women Are Most Likely To Be Behind An EV Wheel

Interestingly, every time I’ve seen an EV on the road, the driver is most often a woman. In fact, I seem to find the stylish BMWi3 mostly driven by women. In my view, electric cars lend themselves very well to a female audience. The cars are less noisy, less polluting, easy to drive and maintain, economical, all perfect for daily commutes like work, school runs etc. I imagine, most mothers would prefer to drop their children to school in an environmentally friendly electric vehicle, instead of a polluting petrol guzzler. Certainly the electric car makes a more positive impression on the school kids, who do take climate change related issues more seriously than adults!


Author

Ashvin Suri

Ashvin has been involved with the renewables, energy efficiency and infrastructure sectors since 2006. He is passionate about the transition to a low-carbon economy and electric transportation. Ashvin commenced his career in 1994, working with US investment banks in New York. Post his MBA from the London Business School (1996-1998), he continued to work in investment banking at Flemings (London) and JPMorgan (London). His roles included corporate finance advisory, M&A and capital raising. He has been involved across diverse industry sectors, to include engineering, aerospace, oil & gas, airports and automotive across Asia and Europe. In 2010, he co-founded a solar development platform, for large scale ground and roof solar projects to include the UK, Italy, Germany and France. He has also advised on various renewable energy (wind and solar) utility scale projects working with global institutional investors and independent power producers (IPP’s) in the renewable energy sector. He has also advised in key international markets like India, to include advising the TVS Group, a multi-billion dollar industrial and automotive group in India. Ashvin has also advised Indian Energy, an IPP backed by Guggenheim (a US$ 165 billion fund). He has also advised AMIH, a US$ 2 billion, Singapore based group. Ashvin has also worked in the real estate and infrastructure sector, to including working with the Matrix Group (a US$ 4 billion property group in the UK) to launch one of the first few institutional real estate funds for the Indian real estate market. The fund was successfully launched with significant institutional support from the UK/ European markets. He has also advised on water infrastructure, to include advising a Swedish clean technology company in the water sector. He is also a member of the Forbury Investment Network advisory committee. He has also been involved with a number of early stage ventures.

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