Another Entrant From Outside The Traditional Automotive Sector In The Race For Leadership For The Fast Evolving Global Electric Vehicle Market
- Elon Musk, the co-founder of Tesla Inc. is a good example of what can be achieved by an entrant from outside the traditional automotive sector. Unshackled, with unbridled enthusiasm, leadership, vision and above all courage
- James Dyson, the British inventor and entrepreneur, the founder of Dyson Ltd, whose high quality range of appliances have become a global household name, is well positioned to replicate the success of Elon Musk in the EV sector and further challenge the traditional automotive manufacturers
- Dyson has extensive experience related to electric motors and batteries, key ingredients for successfully developing battery electric vehicles. According to James Dyson “We’ve been researching motors, batteries, aerodynamics, vision systems and robotics for 22 years. Now the time is right to bring all our knowledge and experience together into one big project – an electric car.”
- The Dyson all-electric car is expected to be launched in 2021. Though the company has kept its plans strictly under wraps, the recent patent applications (US patent office) made public, suggest a premium crossover/saloon/ SUV model, with a footprint as large as an Audi e-tron or Model X SUV. However, very little else is still known about the Dyson electric car. Expect it to compete head-on with the Jaguar I-PACE, Tesla Model X and other premium SUVs
- It seems Dyson is focusing its battery development efforts on the next generation of EV battery technology i.e. solid-state battery. Currently most EVs have lithium-ion batteries. However, solid-state batteries hold the promise of ‘higher energy density and range’
- James Dyson first announced his intention to develop and build an electric car in September 2017, with an investment of £2.5 billion
- The company hired Ian Minards, the former Aston Martin chief engineer, who is leading the charge. The company already has up to 500 people working on the EV project
- The electric vehicles will be initially manufactured at the £200 million purpose built factory on a 517 acres site in Wiltshire. However the manufacturing will eventually be moved to Asia. The company is also building a dedicated EV manufacturing division in Singapore, due to be completed in 2020
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There is not an iota of doubt, in that, James Dyson has an enviable track record of ‘transforming’ every day products into ‘engineering masterpieces’, worthy of great applause and loyalty. However, it is still too early for us to make any comment on the Dyson electric car, except, we hope, he is able to replicate the ‘alchemy’ from household appliances to zero-mission electric driving. We simply have to wait patiently till 2021 to find out!
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