Dyson Electric Car: A New Entrant In The Automotive Sector

James Dyson

Another Entrant From Outside The Traditional Automotive Sector In The Race For Leadership For The Fast Evolving Global Electric Vehicle Market 

  • Elon Musk, the co-founder of Tesla Inc. is a good example of what can be achieved by an entrant from outside the traditional automotive sector. Unshackled, with unbridled enthusiasm, leadership, vision and above all courage
  • James Dyson, the British inventor and entrepreneur, the founder of Dyson Ltd, whose high quality range of appliances have become a global household name, is well positioned to replicate the success of Elon Musk in the EV sector and further challenge the traditional automotive manufacturers
  • Dyson has extensive experience related to electric motors and batteries, key ingredients for successfully developing battery electric vehicles.  According to James Dyson “We’ve been researching motors, batteries, aerodynamics, vision systems and robotics for 22 years. Now the time is right to bring all our knowledge and experience together into one big project – an electric car.”
Dyson Electric Car Drawing
Dyson Electric Car Drawing
  • The Dyson all-electric car is expected to be launched in 2021.  Though the company has kept its plans strictly under wraps, the recent patent applications (US patent office) made public, suggest a premium crossover/saloon/ SUV model, with a footprint as large as an Audi e-tron or Model X SUV.  However, very little else is still known about the Dyson electric car.  Expect it to compete head-on with the Jaguar I-PACE, Tesla Model X and other premium SUVs
  • It seems Dyson is focusing its battery development efforts on the next generation of EV battery technology i.e. solid-state battery.  Currently most EVs have lithium-ion batteries.  However, solid-state batteries hold the promise of ‘higher energy density and range’ 
  • James Dyson first announced his intention to develop and build an electric car in September 2017, with an investment of £2.5 billion 
  • The company hired Ian Minards, the former Aston Martin chief engineer, who is leading the charge.  The company already has up to 500 people working on the EV project 
  • The electric vehicles will be initially manufactured at the £200 million purpose built factory on a 517 acres site in Wiltshire.  However the manufacturing will eventually be moved to Asia. The company is also building a dedicated EV manufacturing division in Singapore, due to be completed in 2020
Dyson Electric Car Facility U.K.
Dyson Electric Car Facility, U.K. (credit: Dyson)

e-zoomed View 

There is not an iota of doubt, in that, James Dyson has an enviable track record of ‘transforming’ every day products into ‘engineering masterpieces’, worthy of great applause and loyalty.  However, it is still too early for us to make any comment on the Dyson electric car, except, we hope, he is able to replicate the ‘alchemy’ from household appliances to zero-mission electric driving.  We simply have to wait patiently till 2021 to find out!  

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Ashvin Suri

Ashvin has been involved with the renewables, energy efficiency and infrastructure sectors since 2006. He is passionate about the transition to a low-carbon economy and electric transportation. Ashvin commenced his career in 1994, working with US investment banks in New York. Post his MBA from the London Business School (1996-1998), he continued to work in investment banking at Flemings (London) and JPMorgan (London). His roles included corporate finance advisory, M&A and capital raising. He has been involved across diverse industry sectors, to include engineering, aerospace, oil & gas, airports and automotive across Asia and Europe. In 2010, he co-founded a solar development platform, for large scale ground and roof solar projects to include the UK, Italy, Germany and France. He has also advised on various renewable energy (wind and solar) utility scale projects working with global institutional investors and independent power producers (IPP’s) in the renewable energy sector. He has also advised in key international markets like India, to include advising the TVS Group, a multi-billion dollar industrial and automotive group in India. Ashvin has also advised Indian Energy, an IPP backed by Guggenheim (a US$ 165 billion fund). He has also advised AMIH, a US$ 2 billion, Singapore based group. Ashvin has also worked in the real estate and infrastructure sector, to including working with the Matrix Group (a US$ 4 billion property group in the UK) to launch one of the first few institutional real estate funds for the Indian real estate market. The fund was successfully launched with significant institutional support from the UK/ European markets. He has also advised on water infrastructure, to include advising a Swedish clean technology company in the water sector. He is also a member of the Forbury Investment Network advisory committee. He has also been involved with a number of early stage ventures.

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