The All-New Peugeot E-2008 All-Electric SUV

Peugeot E 2008 All Electric SUV

Ambitious Plans And Announcements Will Not Win The Race For Automotive Companies Vying For Success In The Electric Vehicle Race.  They Need To Make Certain That Their Sales Channels Also ‘Walk The Talk’! 


It was late Sunday morning. I had stepped into another Groupe PSA automotive dealership, Peugeot.  The sales floor was quiet with a few salespeople huddled around the coffee machine.  They ignored me while I looked around at the display of internal combustion engine (ICE) cars. Moments later an individual from the sales team approached me “how can we help you?”.  I smiled and said ‘I am looking for an all-electric car‘.  

The salesperson promptly responded that they had no electric cars on sale currently and that Peugeot was in the process of launching a few EV models.  When I pushed to seek further clarification, it became apparent that the sales person knew very little and at best could suggest I go online!  

It is a rather shameful position for a brand that is owned by one of the largest automotive groups in the world, that the sales staff is so ill-informed.  

Groupe PSA, a French company, also owns Citroen, Vauxhall, DS and Opel. The group has announced its commitment to introducing all-electric models across its portfolio.  However, it will need to work much harder than just ambitious announcements to achieve success in a race where the group is already far behind.  


The All-Electric Peugeot E-2008 SUV 


Like the Peugeot pure electric e-208, which hails from the Peugeot 208 supermini  portfolio, the pure electric Peugeot e-2008 hails from the successful Peugeot 2008 model lineup. The Peugeot 2008 accounts for nearly 20% of the European sales. By making this successful crossover available in an electric model, the automotive company is safeguarding the future of this popular crossover! 

Peugeot E 2008 All Electric SUV
Peugeot E-2008 All-Electric SUV (credit: Peugeot)
  • The Peugeot e-2008 SUV (codenamed P24) is part of the Peugeot 2008 family and will be on sale in 2020, alongside the petrol and diesel variants. 
  • The compact all-electric SUV has a 100kW electric motor capable of 136 bhp and instant torque of 260 Nm. 
  • The 50 kWh lithium-ion battery has a zero-emission WLTP range of 193 miles (248 NEDC miles).  Slightly smaller than the e-208 211 miles range. 
  • Battery warranty: 8 years/ 100,000 miles for 70% of its charge capacity (same as the e-208).
  • It offers 3 driving modes: Sport, Normal and Eco.  In the Sport mode, the pure electric SUV can accelerate 0-60 mph in 8.5 seconds.
  • Home charging will take up to 7.5 hours.  The SUV is also capable of Rapid Charging at public charging points. The battery electric SUV can charge up to 80% from a 100 kW charging station within 30 minutes. 
  • Buyers can also download the ‘MYPEUGEOT’ app to view information like range, charging status etc. 
  • Prices have yet to be confirmed, but the automotive manufacturer is intending to price the all-electric SUV lower than competitors electric models (Kia e-Niro and Hyundai Kona Electric).  
Peugeot E 2008 All Electric SUV
Peugeot E-2008 All-Electric SUV (credit: Peugeot)

Battery And Range 


  • Battery capacity: 50 kWh 
  • Battery type: lithium-ion
  • Range (WLTP): 193 miles
  • Capable of rapid charging (up to 100 kW DC fast charging capability).  Can charge 80% in 30 minutes

Power & Performance


  • 0-62 mph: 8.5 seconds 
  • Top speed: N/A
  • Brake horsepower: 136 bhp
  • Torque: 260 Nm

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Author

Ashvin Suri

Ashvin has been involved with the renewables, energy efficiency and infrastructure sectors since 2006. He is passionate about the transition to a low-carbon economy and electric transportation. Ashvin commenced his career in 1994, working with US investment banks in New York. Post his MBA from the London Business School (1996-1998), he continued to work in investment banking at Flemings (London) and JPMorgan (London). His roles included corporate finance advisory, M&A and capital raising. He has been involved across diverse industry sectors, to include engineering, aerospace, oil & gas, airports and automotive across Asia and Europe. In 2010, he co-founded a solar development platform, for large scale ground and roof solar projects to include the UK, Italy, Germany and France. He has also advised on various renewable energy (wind and solar) utility scale projects working with global institutional investors and independent power producers (IPP’s) in the renewable energy sector. He has also advised in key international markets like India, to include advising the TVS Group, a multi-billion dollar industrial and automotive group in India. Ashvin has also advised Indian Energy, an IPP backed by Guggenheim (a US$ 165 billion fund). He has also advised AMIH, a US$ 2 billion, Singapore based group. Ashvin has also worked in the real estate and infrastructure sector, to including working with the Matrix Group (a US$ 4 billion property group in the UK) to launch one of the first few institutional real estate funds for the Indian real estate market. The fund was successfully launched with significant institutional support from the UK/ European markets. He has also advised on water infrastructure, to include advising a Swedish clean technology company in the water sector. He is also a member of the Forbury Investment Network advisory committee. He has also been involved with a number of early stage ventures.

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