Ambitious Plans And Announcements Will Not Win The Race For Automotive Companies Vying For Success In The Electric Vehicle Race. They Need To Make Certain That Their Sales Channels Also ‘Walk The Talk’!
It was late Sunday morning. I had stepped into another Groupe PSA automotive dealership, Peugeot. The sales floor was quiet with a few salespeople huddled around the coffee machine. They ignored me while I looked around at the display of internal combustion engine (ICE) cars. Moments later an individual from the sales team approached me “how can we help you?”. I smiled and said ‘I am looking for an all-electric car‘.
The salesperson promptly responded that they had no electric cars on sale currently and that Peugeot was in the process of launching a few EV models. When I pushed to seek further clarification, it became apparent that the sales person knew very little and at best could suggest I go online!
It is a rather shameful position for a brand that is owned by one of the largest automotive groups in the world, that the sales staff is so ill-informed.
Groupe PSA, a French company, also owns Citroen, Vauxhall, DS and Opel. The group has announced its commitment to introducing all-electric models across its portfolio. However, it will need to work much harder than just ambitious announcements to achieve success in a race where the group is already far behind.
The All-Electric Peugeot E-2008 SUV
Like the Peugeot pure electric e-208, which hails from the Peugeot 208 supermini portfolio, the pure electric Peugeot e-2008 hails from the successful Peugeot 2008 model lineup. The Peugeot 2008 accounts for nearly 20% of the European sales. By making this successful crossover available in an electric model, the automotive company is safeguarding the future of this popular crossover!
- The Peugeot e-2008 SUV (codenamed P24) is part of the Peugeot 2008 family and will be on sale in 2020, alongside the petrol and diesel variants.
- The compact all-electric SUV has a 100kW electric motor capable of 136 bhp and instant torque of 260 Nm.
- The 50 kWh lithium-ion battery has a zero-emission WLTP range of 193 miles (248 NEDC miles). Slightly smaller than the e-208 211 miles range.
- Battery warranty: 8 years/ 100,000 miles for 70% of its charge capacity (same as the e-208).
- It offers 3 driving modes: Sport, Normal and Eco. In the Sport mode, the pure electric SUV can accelerate 0-60 mph in 8.5 seconds.
- Home charging will take up to 7.5 hours. The SUV is also capable of Rapid Charging at public charging points. The battery electric SUV can charge up to 80% from a 100 kW charging station within 30 minutes.
- Buyers can also download the ‘MYPEUGEOT’ app to view information like range, charging status etc.
- Prices have yet to be confirmed, but the automotive manufacturer is intending to price the all-electric SUV lower than competitors electric models (Kia e-Niro and Hyundai Kona Electric).
- You can register your interest on the company website, with deliveries expected to commence early 2020
Battery And Range
- Battery capacity: 50 kWh
- Battery type: lithium-ion
- Range (WLTP): 193 miles
- Capable of rapid charging (up to 100 kW DC fast charging capability). Can charge 80% in 30 minutes
Power & Performance
- 0-62 mph: 8.5 seconds
- Top speed: N/A
- Brake horsepower: 136 bhp
- Torque: 260 Nm
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