The Sony Shocker: The EV Prototype Vision S

Sony Vision S electric car

Will Sony Succeed In Its EV Ambitions Or Suffer The Same Fate As Dyson!

Though the fast evolving global electric vehicle sector is full of surprises, the announcement this week by the Japanese electronics to gaming conglomerate, Sony Corporation regarding an electric vehicle concept certainly came as a huge shock.  

It is true, that in the past decade, automotive start-ups like Tesla Inc. have redefined the traditional automotive landscape beyond recognition and others like the Chines EV start-up NIO are doing the same.  In fact, for years we have heard rumours of Apple Inc. launching an electric car.  Hence, one could argue, that there is no need to be surprised if a well established multinational like Sony wants to join the EV race or contribute to it substantially. 

What is most interesting about Sony developing an electric car prototype, is not the car itself, but its underlying insightful assessment that the automotive sector will be disrupted far more in the coming years, as consumers engagement with the ‘concept of mobility’ changes fundamentally.  

Sony Vision S electric car
Vision S Prototype Electric Car (credit: SONY)

In particular, this will include the rapidly evolving age of autonomous driving i.e. a self-driving car.  We, in the future will not drive but simply be driven.  The cabin will be a space for entertainment, work etc. and not a space for driving.  We at e-zoomed agree! 

  • The Sony EV concept sedan was announced at the 2020 Consumer Electronics Show (CES) show and the EV is called the Sony Vision-S.
  • So far Sony has not made any comment regarding selling the electric car to the public (from prototype to production), but used the CES platform to showcase the multitude of sensors and in-car entertainment technologies paramount to the future of autonomous driving.   The Vision S electric car has 33 sensors.  Sony has leveraged its core expertise to develop the car, to include, imaging and sensing technologies.  
Sony Vision S electric car
Vision S Prototype Electric Car (credit: SONY)
  • Sony has collaborated with a number of companies to include Continental, Qualcomm, Benteler, Blackberry, Gentex, Nvidia, Magna and Bosch to create this EV prototype. 
  • The four-seater has two 200 kW motors (front and rear) and is capable of 0 to 62 mph in 4.8 seconds.  Top speed: 149 mph. 
  • The cabin envisions a future of autonomous driving where “people will eventually be relieved from car operations.”  The company intends to create a driving experience, whereby it’s a new kind of mobility.    The interior will have 360 reality audio to create an immersive audio experience.  The cabin entertainment is extended further with enjoying videos and movies.  
Sony Vision S electric car
Vision S Prototype Electric Car (credit: SONY)
  •  The EV will be incorporated with Sony’s ‘safety cocoon’ for the fast approaching self-driving era.  The electric car will be packed with safety technology like driver monitoring, parking assistance, advanced camera monitoring system and oval sensing. 
  • The concept is developed on a new EV platform that will also be suitable for different types of EVs to include coupes, sedans, SUVs and MPVs. 
Sony Vision S electric car
Vision S Prototype Electric Car (credit: SONY)

Only time will tell, if the unveiling of the prototype Vision S is a stunt to showcase its electronic capability and products for the broader electric vehicle market, or a deliberate intention to announce its entry in the global electric vehicle race.  Of course, Sony is not the first consumer electronics business to announce its intention for the EV market.  The Dyson failed attempt at realising its electrification dreams is a firm reminder that the migration from consumer electronics to electric cars is not an easy road!  Either way, great to start 2020 with such a pleasant surprise. 

We at e-zoomed are more than happy to assist you with all your EV needs to include:

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Ashvin Suri

Ashvin has been involved with the renewables, energy efficiency and infrastructure sectors since 2006. He is passionate about the transition to a low-carbon economy and electric transportation. Ashvin commenced his career in 1994, working with US investment banks in New York. Post his MBA from the London Business School (1996-1998), he continued to work in investment banking at Flemings (London) and JPMorgan (London). His roles included corporate finance advisory, M&A and capital raising. He has been involved across diverse industry sectors, to include engineering, aerospace, oil & gas, airports and automotive across Asia and Europe. In 2010, he co-founded a solar development platform, for large scale ground and roof solar projects to include the UK, Italy, Germany and France. He has also advised on various renewable energy (wind and solar) utility scale projects working with global institutional investors and independent power producers (IPP’s) in the renewable energy sector. He has also advised in key international markets like India, to include advising the TVS Group, a multi-billion dollar industrial and automotive group in India. Ashvin has also advised Indian Energy, an IPP backed by Guggenheim (a US$ 165 billion fund). He has also advised AMIH, a US$ 2 billion, Singapore based group. Ashvin has also worked in the real estate and infrastructure sector, to including working with the Matrix Group (a US$ 4 billion property group in the UK) to launch one of the first few institutional real estate funds for the Indian real estate market. The fund was successfully launched with significant institutional support from the UK/ European markets. He has also advised on water infrastructure, to include advising a Swedish clean technology company in the water sector. He is also a member of the Forbury Investment Network advisory committee. He has also been involved with a number of early stage ventures.

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