The-All Electric Ford Mustang Mach-E SUV Launched

Ford Has Certainly Been Successful At Creating A Buzz Around The Launch Of Its All-Electric Battery-Powered SUV. The ‘New Horse’ May Have The Prowess To Catch Up With Rivals Like Tesla And Volkswagen. However, Only Time Will Tell!

Michigan based, Ford Motor Company, the US automotive manufacturer, has finally stepped firmly into the fast evolving electric vehicle race with the unveiling of its ‘new breed of Mustang’, the all-electric Mustang Mach-e sport utility vehicle (SUV), ahead of the 2019 Los Angeles Auto Show.

Though Ford had commenced work on an electric vehicle model a few years ago, CEO James Hackett ‘pulled the plug’ and sent everyone back to the drawing board. Early indications suggest that the strategy to start afresh on creating a more compelling EV may have worked for Ford.

Ford is hoping to leverage the iconic status of the ‘Mustang’ marque to make up for its late entry into the battery electric vehicle (BEV) sector. Competitors from both, the traditional automotive sector and new entrants are already well ahead in the race. Munich based Volkswagen Group and California based Tesla Inc, are two such examples well on their way to market domination in the zero-emission race.

Success of the stylish eco-friendly battery-powered SUV is critical, given the poor performance and profit warnings at Ford. The EV aims to hit the sweet spot between performance, looks and pricing.

The all-electric SUV was launched to much pomp and show in LA on Sunday 17^th November 2019. Determined to show its confidence, Ford chose an aircraft hangar close to the operations of SpaceX, another undertaking by the Tesla co-founder Elon Musk.

This is the first non-sports car to use the Mustang marque and will compete head-on with already established electric vehicles like the Tesla Model X and the Jaguar I-PACE. The Mustang Mach-e will also compete with the other EV models. The Mach-e will be manufactured at the Ford plant in Mexico and will be built on a brand-new EV architecture.

The Mustang Mach-e is part of the US$11.5 billion Ford investment into electrification by 2022. The company aims to become a leader in clean transportation and become carbon-neutral by 2030.

The all-electric Mach-e comes in three variants (Mach-e, AWD & First Edition). Deliveries for all three variants are estimated to be in late 2020, with priority for the First Edition model.

The pricing is indicative with final prices expected to be announced in 2020 when the electric vehicle enters production. The Mustang BEV starts from £40,270 for the Mustang Mach-e, the Mustang Mach-e AWD has an indicative pricing of £46,570 and the Mustang Mach-e First Edition has an indicative pricing of £58,000. The First Edition will be manufactured in limited volumes. All variants qualify for the UK government plug-in car grant (PiCG) incentive.

The Mach-e and AWD variants will be available in two EV battery capacity options: 98.8 kWh Extended Range (ER) & 75.7 Standard Range (SR). The First Edition will only be available with the 98.8 kWh Extended Range (ER) option.

The WLTP range for the Mach-e varies between 260 miles to 370 miles depending on the variant. The Mach-e can achieve a zero-emission range of 370 miles (WLTP) with the Extended Range EV battery option.