The All-Electric Hyundai 45 EV Concept

Hyundai 45 EV electric car concept

Hyundai Motor, The South Korean Automotive Manufacturer Is Fast Cementing Its Position In The Global EV Race.  The Behemoth Is Well Placed To Succeed!


  • Hyundai has already established a portfolio of plug-in hybrid vehicles (PHEVs) and battery-electric vehicles (BEVs), to include, the IONIQ Electric, the Kona Electric, NEXO and the IONIQ plug-in hybrid vehicle.  
  • Hyundai unveiled the all-electric retro-styled 45 concept EV at the 2019 International Motor Show (IAA) in Frankfurt. The EV concept is Hyundai’s vision of its next-generation of electric vehicles to include electrification, autonomous technologies and intelligent design.  
Hyundai 45 EV electric car concept
Hyundai 45 Electric Car Concept (credit: Hyundai)
  • The name ‘45’ pays homage to Hyundai’s Pony Coupe iconic concept (1974), the vehicle that introduced the world to Hyundai 45 years ago. The name is also linked to the 45-degree angles in the front and rear of the vehicle. The EV concept has a strong ‘retro’ styling. The 45 design is also inspired by aircraft from the 1920’s.  The concept strips away ‘complexity’ and celebrates the ‘clean lines and minimalistic structure of the original coupe concept’. According to Hyundai “Taking a look to the past is essential for moving forward.”
Hyundai 45 EV electric car concept
Hyundai 45 Electric Car Concept (credit: Hyundai)
  • The sharp exterior design is balanced by a less aggressive interior styling, focused on comfort and ‘living space’, as is the case with autonomous concepts.  The layout of the seats is also designed for future autonomy, to include forward seats turning inwards, as the electric vehicle drives in autonomous mode.  The Hyundai EV concept also includes cameras to aid autonomous driving to include side mirrors being replaced by cameras. According to the South Korean automotive company, “The concept reimagines the in-car experience in the age of electrification and autonomous technologies.”
Hyundai 45 EV electric car concept
Hyundai 45 Electric Car Concept (credit: Hyundai)
  • Little is known regarding the technical specifications to include drivetrain, range etc., but this is not surprising as it is an early stage concept model.  Nevertheless, the concept gives us an interesting glimpse into the future of design and styling DNA, referred to by Hyundai as ‘Style Set Free’.  It is also clear that auto manufacturers like Hyundai, are assessing in detail ‘cabin layout and styling’ that best meets the needs of future autonomous mobility.  Though cars will be used for transportation, the ‘engagement within the cabin’ is set for an incredible paradigm shift. EV concepts like the Hyundai 45, only hint at this future! 

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Author

Ashvin Suri

Ashvin has been involved with the renewables, energy efficiency and infrastructure sectors since 2006. He is passionate about the transition to a low-carbon economy and electric transportation. Ashvin commenced his career in 1994, working with US investment banks in New York. Post his MBA from the London Business School (1996-1998), he continued to work in investment banking at Flemings (London) and JPMorgan (London). His roles included corporate finance advisory, M&A and capital raising. He has been involved across diverse industry sectors, to include engineering, aerospace, oil & gas, airports and automotive across Asia and Europe. In 2010, he co-founded a solar development platform, for large scale ground and roof solar projects to include the UK, Italy, Germany and France. He has also advised on various renewable energy (wind and solar) utility scale projects working with global institutional investors and independent power producers (IPP’s) in the renewable energy sector. He has also advised in key international markets like India, to include advising the TVS Group, a multi-billion dollar industrial and automotive group in India. Ashvin has also advised Indian Energy, an IPP backed by Guggenheim (a US$ 165 billion fund). He has also advised AMIH, a US$ 2 billion, Singapore based group. Ashvin has also worked in the real estate and infrastructure sector, to including working with the Matrix Group (a US$ 4 billion property group in the UK) to launch one of the first few institutional real estate funds for the Indian real estate market. The fund was successfully launched with significant institutional support from the UK/ European markets. He has also advised on water infrastructure, to include advising a Swedish clean technology company in the water sector. He is also a member of the Forbury Investment Network advisory committee. He has also been involved with a number of early stage ventures.

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