The All-Electric Nissan Ariya Concept

nissan ariya electric crossover concept

Nissan’s Unveiling Of The Ariya Concept Car Gives Us A Glimpse Into The Vision Of The Japanese Automotive Giant, As It Aims To Transcend From ‘Affordable’ To ‘Premium’ Electric Vehicles!


  • The success of the all-electric Nissan Leaf has credibly cemented the reputation of the Japanese auto company on the global electric vehicle sector.  The pure electric car has been a runaway success with the most number of EVs sold since being offered on sale in 2010.
  • The Nissan AWD Ariya electric car was unveiled at the 2019 Tokyo Motor Show.  The mid-sized concept EV crossover is an expansion from the IMx concept unveiled in the 2017 Tokyo Motor Show (IM is the title Nissan uses for future-thinking self-driving and EV propulsion ideas).  The Ariya does not use the IM nomenclature.  The body style, though a significant improvement from the Leaf, does have a sense of ‘familiar’. 
  • The Ariya EV is expected to have dual electric motors (front and rear) and come packed with technology, to include radar and ProPilot 2.0 sensors (Nissan’s award-winning driver assistance system).   It will also combine navigated highway driving with hands-off single-lane driving capability. 
nissan ariya electric crossover concept
Nissan Ariya Electric Crossover Concept (credit: Nissan)
  • Little is known about the performance, but some commentators suggest the electric crossover will have a zero-emission range up to 300 miles and accelerate 0-60 mph in 5 seconds.  The near-production electric crossover concept may shift to production in the near future. 
  • The interior is minimalistic, as we now expect to see with most electric cars, with upholstery sympathetic to the environment.  According to Nissan ‘in keeping with the Japanese notion of beauty in subtlety, the Ariya concept interior visuals reflect a timeless, modest sensibility’.  
  • Nissan is keen to rebrand its position in the EV sector, despite the success of the Leaf battery-electric vehicle (BEV).  The automotive manufacturer is keen to ‘upgrade’ the Nissan brand perception in the EV sector from ‘practical and affordable’ to ‘premium’.  The pure electric crossover Ariya is expected to be priced as a premium EV.  
  • Nissan’s CEO, Makoto Uchida, is keen for the company to pursue a pricing strategy that enhances profitability, a change in direction from the past ‘discounting’ strategy pursued by Nissan, in particular with the Leaf. 
  • The Ariya is expected to be available in different EV battery capacities with both single and dual-motor options. 
nissan ariya electric crossover concept
Nissan Ariya Electric Crossover Concept (credit: Nissan)
  • The success of EV concepts like Ariya, a near-production concept, is vital for the Japanese automotive group that has been struggling in Europe in recent years. In 2019, the company recorded the biggest sales drop for a mass-market automotive manufacturer, with volumes declining by nearly 25%.
  • Prices yet to be confirmed but according to Automotive News Europe, the electric vehicle could be priced between US$55,500 and US$77,500. 
  • The million-dollar question: will consumers used to ‘Nissan affordability’ accept a higher priced Nissan electric crossover.  Only time will tell, but we do like the name!

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Author

Ashvin Suri

Ashvin has been involved with the renewables, energy efficiency and infrastructure sectors since 2006. He is passionate about the transition to a low-carbon economy and electric transportation. Ashvin commenced his career in 1994, working with US investment banks in New York. Post his MBA from the London Business School (1996-1998), he continued to work in investment banking at Flemings (London) and JPMorgan (London). His roles included corporate finance advisory, M&A and capital raising. He has been involved across diverse industry sectors, to include engineering, aerospace, oil & gas, airports and automotive across Asia and Europe. In 2010, he co-founded a solar development platform, for large scale ground and roof solar projects to include the UK, Italy, Germany and France. He has also advised on various renewable energy (wind and solar) utility scale projects working with global institutional investors and independent power producers (IPP’s) in the renewable energy sector. He has also advised in key international markets like India, to include advising the TVS Group, a multi-billion dollar industrial and automotive group in India. Ashvin has also advised Indian Energy, an IPP backed by Guggenheim (a US$ 165 billion fund). He has also advised AMIH, a US$ 2 billion, Singapore based group. Ashvin has also worked in the real estate and infrastructure sector, to including working with the Matrix Group (a US$ 4 billion property group in the UK) to launch one of the first few institutional real estate funds for the Indian real estate market. The fund was successfully launched with significant institutional support from the UK/ European markets. He has also advised on water infrastructure, to include advising a Swedish clean technology company in the water sector. He is also a member of the Forbury Investment Network advisory committee. He has also been involved with a number of early stage ventures.

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