According to a recent study by the UK based price comparison platform, Compare the Market, the Tesla Model 3 has been the most searched all-electric car on Google. The price comparison service assessed popular search terms used for battery electric vehicles (BEVs). The study did not include other eco or green cars, like plug-in hybrid vehicles (PHEVs), hydrogen vehicles or conventional hybrids.
The study covered 136 countries and found that the Tesla Model 3 was well ahead in search queries for electric vehicles, compared to EV models like the ubiquitous all-electric Nissan Leaf. The Tesla Model S and Tesla Model X followed the Nissan Leaf in 3rd and 4th position respectively.
As the electric vehicle sector develops globally, automotive brands are emerging to take leadership positions across the EV value chain. Elon Musk, the technology entrepreneur has propelled the Tesla brand at the forefront of the electric car revolution, such that, EVs and Tesla are fast becoming synonymous and interchangeable. Tesla Models, like the Model X and Model S are fast becoming household names in key global electric vehicle markets.
Like the co-founder of Apple Inc, the late Steve Jobs, Elon Musk has recognised early, the key ingredients in selling everyday ‘utility’ products. Tesla is recognised much more than just an innovative electric drivetrain. It has developed a loyal following of enthusiasts, just as Apple has over the past many decades. A large part of the Tesla success has been driven by design, premium finish and high performance. Despite, the success of Tesla Inc., the competition is hot on the heels and the continued leadership of Tesla in the global EV market is far from certain. For Tesla to continue to lead the fast evolving global EV market, the US based company will have to make ‘affordability’ a core value in its future models. The Model 3, the cheapest model in the Tesla portfolio is a step in the right direction, but Mr. Musk will need to take a much larger stride towards ‘affordability’ to win the race!
The number of electric car models to be introduced in the European markets is expected to triple by 2021. This year has already witnessed a record number of new EV introductions, to include the Tesla Model 3, the all-electric Honda e and the fully-electric Mini.
Automotive manufacturers are expected to offer up to 214 electric car models in 2021, a 60% increase since 2018 (60 EV models were introduced). The study conducted by the European Federation for Transport and Environment (T&E) expects up to 92 all electric models in 2021, with Germany, France, Spain and Italy as the leading destinations for the production of electric vehicles.
It is a weekly occurrence: the headlines scream another mainstream automotive manufacturer announcing the launch of an electric vehicle. This momentum is expected to continue unabated for the coming years. To a large extent, this is not surprising. Global car manufacturers are now playing catch-up, as relatively new automotive manufacturers like Tesla take a lead in the fast growing global EV markets. No doubt that legislation is a driving force, but there is also a fundamental shift in consumer expectations, in that, consumers prefer less polluting road transportation. We expect the continued introduction of EVs to further reduce the price of acquisition of electric cars, as the EV sector replaces internal combustion engines (ICE) as the preferred solution for road transportation.
A mining dumper has become the largest electric vehicle in use. The all-electric dumper has a 600 kWh battery that weighs 4.5 tonnes. The e-dumper has been manufactured by the Swiss company, Kuhn Schweiz AG.
It is a wonderful reminder that the rapid migration to ultra low emissions vehicles (ULEVs) is well beyond the ecosystem of passenger cars. In fact, the replacement of polluting diesel and petrol engines across all road transport segments by zero-emission electric vehicles will be imperative in achieving lower air pollution.