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Juliet Davenport, The Founder And CEO Of Good Energy, Is An Inspiration For Many, To Include Myself. I Am Also A Proud Good Energy Customer!


It was the year 1995.  I was working on Wall Street and was in the process of applying for an MBA.  As part of the application process, I had to complete an essay on ‘three individuals I would invite for dinner’, to include the reasons for the invitation. 

If I had to submit my MBA application today, Juliet Davenport, the founder and CEO of Good Energy, will be the first name on the invitation list.  It is impossible to elaborate in a brief article, the reasons, but one thing for certain, I am not the only one with this view.  A brief look at some of the accolades won by her and and Good Energy and one is bound to be impressed!

  • Good Energy named twice as the Sunday Times ‘Best Green Company
  • Wiltshire Wildlife Trusts ‘Outstanding Contribution to the Environment 2009
  • The Observer’s ‘Ethical Award for the Best Online Retail Initiative’ 
  • In 2012, Davenport was named as ‘PLUS CEO of the Year
  • In the 2013 New Year Honours List, Davenport was awarded an OBE

Juliet Davenport founder good energy
Juliet Davenport: Founder Good Energy (credit: Good Energy)

But for me, what really stands out, more than the above mentioned distinguished achievements, is the context within which she established and built a formidable 100% green energy company in the United Kingdom, to include:


Challenging The Incumbent Energy Behemoths 


For the longest time, and to an extent even today, the U.K. energy sector is dominated by a handful of companies, more commonly referred to as the ‘Big Six’.  These include British Gas, EDF Energy, E.ON UK, npower, Scottish Power and SSE.  

For any entrant to successfully challenge the fierce dominance of the incumbent energy suppliers is a significant achievement, but to do this in the late 90’s is an achievement worthy of great applause. 

Juliet Davenport, established Good Energy in 1999 and created a new kind of ‘UK energy company’.  This visionary created a business to supply 100% renewable electricity, at a time, when most of us had barely heard about green energy. 


Developing A Clean Energy Platform In A World Dominated By Dirty Fossil Fuels 


If not for the leadership of individuals like Davenport, many of us today would not have the opportunity to source green electricity for use domestically or for our businesses.  Juliet, leveraged her background in environmental economics and European energy policy to envision an inclusive future of green and clean energy and brought renewable energy literally to our doorstep.  This is all within the context of a world engrossed with fossil-fuel consumption in the late 1990’s and early 21st century.  

The courage and vision of entrepreneurs like Davenport, will be recorded in history, for their tremendous contribution to the U.K. migrating to a low carbon economy.  In fact, as of October 2019, renewable energy sources provided more electricity to U.K. homes and businesses than fossil fuels for the first time.   Today the United Kingdom has over 25% renewable energy generating assets that have and will continue to positively impact our environment.  


A Woman In A Male Dominated Energy Industry 


This is my favourite.  The traditional energy industry has been largely male dominated and to a very large extent, still is!  Juliet thrived despite this incredible imbalance, to lead the way for an entire generation of customers to adopt clean energy. I have no doubt her leadership has inspired other women to prevail in the energy sector. And certainly also inspired many men like myself.


I cannot go back in time, to redo my MBA application.  But I am proud to have the opportunity to work with Good Energy, to further promote their work in the U.K. electric vehicle sector.  e-zoomed and Good Energy have much in common in our values, to include a rapid transition to a sustainable and low carbon emission-free world! 


Good Energy: Quick Facts


  • 1999: founded by Juliet Davenport 
  • 2000: the company makes its first share offering 
  • 2004: the award winning HomeGen scheme is launched which forms the blueprint of the U.K. governments feed-in-tariff scheme 
  • 2012: the company is admitted into the prestigious London Stock Exchange (LSE) junior market, AIM
  • 2013: crosses 100,000 customers 
  • 2014: invests in tidal energy and the company’s first two solar farms come online 
  • 2015: names ‘Company of the Year’ at the BusinessGreen Awards.  Also became founding member of the Social Stock Exchange
  • 2016: crosses 200,000 customers.  Also wins ‘Company of the Year’ and ‘Customer Service Recognition’ at the Renewable Energy Association awards
  •  2017: launches an ‘Electric Vehicle Tariff’ 

Good Energy: Fuel Mix  


  • Wind: 57%
  • Biogeneration: 20%
  • Solar: 18%
  • Hydro: 5%

Good Energy: Electric Vehicle (EV Driver 3) Tariff


  • A tariff created to make EV charging at home more affordable.  Potentially savings up to £80 compared to the Standard Variable Tariff 
  •  U.K. electric vehicle households use 6,500 units of electricity compared to U.K. average of 3,100 units 
  • Key terms: Standing charge (p/day): 43.87 pence/ Unit rate (p/kWh): 16.45 pence 

We at e-zoomed are more than happy to assist you with all your EV needs to include:

And more!  Do sign up to our e-newsletter to learn more about electric cars. Also follow us on Facebook, LinkedIn and Twitter. 



Author

Ashvin Suri

Ashvin has been involved with the renewables, energy efficiency and infrastructure sectors since 2006. He is passionate about the transition to a low-carbon economy and electric transportation. Ashvin commenced his career in 1994, working with US investment banks in New York. Post his MBA from the London Business School (1996-1998), he continued to work in investment banking at Flemings (London) and JPMorgan (London). His roles included corporate finance advisory, M&A and capital raising. He has been involved across diverse industry sectors, to include engineering, aerospace, oil & gas, airports and automotive across Asia and Europe. In 2010, he co-founded a solar development platform, for large scale ground and roof solar projects to include the UK, Italy, Germany and France. He has also advised on various renewable energy (wind and solar) utility scale projects working with global institutional investors and independent power producers (IPP’s) in the renewable energy sector. He has also advised in key international markets like India, to include advising the TVS Group, a multi-billion dollar industrial and automotive group in India. Ashvin has also advised Indian Energy, an IPP backed by Guggenheim (a US$ 165 billion fund). He has also advised AMIH, a US$ 2 billion, Singapore based group. Ashvin has also worked in the real estate and infrastructure sector, to including working with the Matrix Group (a US$ 4 billion property group in the UK) to launch one of the first few institutional real estate funds for the Indian real estate market. The fund was successfully launched with significant institutional support from the UK/ European markets. He has also advised on water infrastructure, to include advising a Swedish clean technology company in the water sector. He is also a member of the Forbury Investment Network advisory committee. He has also been involved with a number of early stage ventures.

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