How Do I Know If My Green Electricity Plan is Really Green?

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Electric Cars: The Basics

For those of you new to zero-emission electric driving, we recommend a read of the following articles:

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Not All That Is Green Is Actually Green!

Consumers making the switch from ‘dirty fuel’ to ‘green energy’, will come across many claims on pricing. Remember cheapest is not always the best, and in some cases not even real.  

Renewable energy plans and tariffs have become very popular over the past few years, as households demonstrate their commitment to the planet.   

However, some energy suppliers that do not generate or source renewable energy directly, falsely claim to sell ‘100% green electricity‘. In such cases, the energy supplier purchases REGO certificates from renewable energy generators to claim that the energy supplied is renewable. However, in reality, it is not. The supplier is still supplying dirty energy, marketed as zero-carbon energy, because of the certificates. Green-washing, is a practice, whereby, a supplier claims to be supplying green energy, but in actual fact is supplying ‘dirty fuel’.  

In the case of greenwashing, the energy supplier acquires REGO certificates, and utilises it as a low-cost ‘marketing tool’ to sell dirty energy cloaked as green energy i.e. the energy supplier is not required to have any contracts to buy energy from renewable energy generators. By using REGO certificates, the energy supplier is making a higher profit, as they charge the customers a higher ‘green tariff’ for the dirty fuel supplied by them.  

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You Can Switch to Green Energy Via e-zoomed

We at e-zoomed always encourage consumers to source green electricity and green gas from energy suppliers that either generate or source green power directly. e-zoomed partners, Good Energy and Ecotricity are two excellent examples of credible green energy suppliers in the UK.

What Are Renewable Energy Certificates? REGOs?

REGOs, Renewable Energy Guarantees Of Origin are certificates issued by OFGEM via their accreditation process to renewable energy generators (for example: solar and wind farms).  REGOs  certify that the energy you are sourcing has been generated from renewable sources i.e. it is green energy! So also do keep an eye out for confirmation of REGOs on the supplier website.  

It Pays To Know Your Energy Supplier: Do Your Due Diligence

As mentioned above, the majority of green energy suppliers in the UK, are genuine and are supplying green or renewable energy i.e. sourcing green energy directly from renewable energy generators or own renewable energy plants. As an example, in the case of Good Energy, the REGO certificates match the green energy generators, from whom the green energy is being sourced (REGOs can be traded separately from the power). Good Energy has a community of over 1,400 renewable energy generators.

In the case of Ecotricity, the company generates it own green electricity by using the money from customer bills to build and own windmills and sunmills. Ecotricity calls it ‘bills-into-mills‘.

You Can Switch to Green Energy Via e-zoomed

Therefore, if a green energy plan looks too good to be true, then probability it is not genuine green energy.  We would recommend sourcing from credible and reputable suppliers of green energy. Follow this link for more details

What Is The Role Of OFGEM?

OFGEM, the Office of Gas and Electricity Markets, is an independent national regulatory authority, with the primary objective of protecting the interests of electricity and gas consumers in the UK, to include:

  • Promoting value for money 
  • The supervision and development of markets and competition 

OFGEM provides impartial information to consumers on household energy to include energy guides, supplier comparison and consumer research.  

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EV Charging Stations Available Via e-zoomed (credit: Wallbox)

For those of you seeking to buy and install EV home charging points, we offer a vast range of high quality and high performance electric car charging points at competitive prices. We also offer EV charging cables, EV leasing and green energy.


Ashvin Suri

Ashvin has been involved with the renewables, energy efficiency and infrastructure sectors since 2006. He is passionate about the transition to a low-carbon economy and electric transportation. Ashvin commenced his career in 1994, working with US investment banks in New York. Post his MBA from the London Business School (1996-1998), he continued to work in investment banking at Flemings (London) and JPMorgan (London). His roles included corporate finance advisory, M&A and capital raising. He has been involved across diverse industry sectors, to include engineering, aerospace, oil & gas, airports and automotive across Asia and Europe. In 2010, he co-founded a solar development platform, for large scale ground and roof solar projects to include the UK, Italy, Germany and France. He has also advised on various renewable energy (wind and solar) utility scale projects working with global institutional investors and independent power producers (IPP’s) in the renewable energy sector. He has also advised in key international markets like India, to include advising the TVS Group, a multi-billion dollar industrial and automotive group in India. Ashvin has also advised Indian Energy, an IPP backed by Guggenheim (a US$ 165 billion fund). He has also advised AMIH, a US$ 2 billion, Singapore based group. Ashvin has also worked in the real estate and infrastructure sector, to including working with the Matrix Group (a US$ 4 billion property group in the UK) to launch one of the first few institutional real estate funds for the Indian real estate market. The fund was successfully launched with significant institutional support from the UK/ European markets. He has also advised on water infrastructure, to include advising a Swedish clean technology company in the water sector. He is also a member of the Forbury Investment Network advisory committee. He has also been involved with a number of early stage ventures.

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